With Ganeshotsav drawing closer, Yamaha dealerships have started to stock up their inventory to prepare for the surge in demand for two-wheelers. Going by previous numbers, two-wheeler sales is expected to witness a jump of anywhere between 25 per cent 30 per cent, and dealerships have accordingly stocked up to prepare for this extra demand.
While the Fazer and FZ premium commuters continue to enjoy a consistent demand, their scooter range has set the cash registers ringing for Yamaha. Despite Yamaha mainly targeting the scooter at the youth, the Fascino has caught the fancy of a wide range of audience. Yamaha has been marketing the Fascino as a lifestyle vehicle, which makes it a direct rival to the Vespa. However, Yamaha’s pricing strategy seems to have worked in its favour. Even the Yamaha Ray ZR has hit the right chord with the Indian audience. Taking into account the popularity of this scooter, dealers have now stopped stocking the older Ray Z model and are pushing customers to opt for the newer Ray ZR.
The approaching festive season coupled with good monsoon has brought in a ray of hope for two-wheeler manufacturers. The Indian two-wheeler industry is envisioned to grow at a record breaking pace and manufacturers are preparing accordingly to meet this surge in demand. We can expect to see manufacturers roll out several offers and schemes in the next few weeks to lure customers and make the most of this increasing demand.
