Yamaha opens a new dealership in Mumbai

Yamaha opened up one of the biggest dealerships at Thane, Maharashtra yesterday. It is the 10th dealership in Mumbai spread over 6,000square feet reserved for both sales and service.

The new dealership is situated in the area of Patlipada on Ghodbunder road in Thane West. Yamaha plans to expand their dealership network in Mumbai owing to the growing demand of their products. This also shows the manufacturer's aggressive marketing strategy of opening new dealerships for the distribution of the strong line-up of vehicles they are coming up with.

There are 43 dealerships in Maharashtra now. With more and more dealerships opening across the state Yamaha will be able to reach out to more prospective buyers. The company had earlier invested Rs 750 crore to set up their new manufacturing plant at Surajpur, Chhattisgarh. They have their third plant in the making at Chennai to increase their production capacity. With an investment of about Rs 1,500 crore they initially expect to produce 4.5 lakh units annually and by 2018 expand to about 18 lakh units. This plant is expected to start in full force in the second half of 2014.

Masaki Asano, Managing Director, Yamaha Motor India Sales Pvt. Ltd., said, “Maharashtra is a very crucial market for the two-wheeler segment in general. This fact has a strong influence on our overall marketing strategy. A strong product portfolio must be supported by a strong distribution system. The new dealer as well as our plan to add two more dealers by the end of this year will further strengthen our strong dealership set-up. This is expected to lead to a proper distribution network and provision of genuine spare parts and accessories, thereby increasing reliability and customer satisfaction. Furthermore, it becomes imperative for a company to have a hands-on sales and service network for better aftersales service.”