CEAT tyres in association with BikeWale is conducting one of the largest and most deep-rooted surveys for two-wheeler Indian buyers to understand and assess the various buying preferences and behavior changes in 2021. The Indian Automotive Consumer Canvass 2021 (IACC) holds significance as the outbreak of the COVID-19 pandemic has brought about various changes among the people and society.
This survey will have a range of questions related to the Indian customer’s purchase of new scooters and motorcycle. There will be other questions related to purchase intention and financing options along with acceptance to purchase motorcycles and scooters online.
The nationwide survey will be corroborated by our validation partner, Frost & Sullivan. The survey report will be released in a panel discussion organised to discuss the findings as well as seek the industry’s feedback and expectations for the forthcoming year. Scheduled on 24 February, 2021 at 11 am, the panel would comprise of various key stakeholders from the automotive and allied sectors.
The list of panelists include Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India; Ramashankar Pandey, Managing Director, Hella India Lighting and Chairman, Aftermarket Committee, ACMA; Vinkesh Gulati, President, Federation of Indian Automobile Dealers (FADA); Arnab Banerjee, Chief Operating Officer, CEAT Tyres; T A Rajagopallan, Executive Vice President, Consumer Finance Division, IndusInd Bank; Kaushik Madhavan, Vice President, Mobility, Frost & Sullivan South Asia; Banwari Lal Sharma, CEO, CarWale; and Deepangshu Dev Sarmah, Editor, Mobility Outlook, Carwale.
