Royal Enfield launches motorcycle personalisation program

- Program currently available for the Interceptor INT 650 and  theContinental GT 650

- To be rolled out for the entire Royal Enfield portfolio in a phased manner

- All accessories come with a two-year warranty

Royal Enfield has announced the launch of “Make-It-Yours” (MiY) customisation program for its motorcycles. Through this new program, consumers can personalise and accessorise their motorcycles right at the time of purchase.

Buyers can use the all-new app-based, 3D configurator to access thousands of possible combinations in personalisation options. These include colourways, trims, graphics, and genuine motorcycle accessories. Once the motorcycle is finalised, customers will get details about the delivery timeline. The 3D configurator solution will first debut on the Royal Enfield Interceptor 650 and the Continental GT 650. The MiY suite will be rolled out for the entire Royal Enfield portfolio in a phased manner. All accessories are factory-tested and they come with a two-year warranty. 

Speaking about the launch of the new program, Vinod K Dasari, CEO, Royal Enfield, said that through the MiY, customers will have a ‘little bit of them’ built into the motorcycle, and depending on the level of personalisation, motorcycles will be custom-made as per consumer specifications, within 24 to 48 hours, at the manufacturing plant in Chennai.

In the first phase, MiY with the 3D Configurator will be rolled out on the Royal Enfield App, the company’s website, and at over 320 Royal Enfield stores across the country.