Ather Energy, a start-up from Bengaluru finally launched an aspirational e-scooter, the Ather S450 in India yesterday. It took close to five years for the company to develop this vehicle from the ground-up, but it has finally made it to the market, which is limited to Bengaluru as of now. While we are waiting for Ather to venture into other cities, we give you the top five reasons why this electric-scooter is a game changer.
1: Its got the looks
Ather S450 isn’t the first electric-scooter India. There are already 60 e-scooters in the market that are on sale in various states. But most of these scooters have never been able to become the talk of the town because of their uninspiring design. Most of the Indian buyers like to own something that is fancy and has an aspirational value attached to it. The S450 has a clean and futuristic design. The fascia has a sharp styling and the rear has a very interesting taillight design.
2: No range anxiety
The company is offering the scooter in two models –S340 and S450. The former has a riding range of 60kms, whereas the latter can do 75kms before losing all juice. But even with low battery, there won’t be any range anxiety as there will be a charging station within 4kms from any point in the city of Bengaluru.
3: Charging points are ready
AtherGrid – that’s what the company is calling its charging points. Currently, there are 30 charging points across Bengaluru. The number will double by the end of the year. We believe the company will follow the same strategy when it ventures out to other cities.
4: Easy Finance
Ather Energy is offering finance through HeroFinCorp. A customer can opt for loan with repayment plans ranging between one and five years. This will make the e-scooter easily accessible to a broad spectrum of buyers
5: Have strong backing
Ather Energy is financially backed by biggies like Hero MotoCorp, Flipkart founders and the famous Tiger Global. With such strong financial backing, the company is bound to provide an end-to-end solution to Indian buyers.
