Yamaha India concludes “I am a Ray” campaign

India Yamaha Motor recently concluded a campaign called “I am Ray” which was held during women’s day week from March 8 to March 16. The campaign was conducted in association with various NGO’s from across the country in an effort to reach out to underprivileged women.

The company used its Ray scooter to promote this campaign. During the campaign customers were entitled to a 50 per cent discount on helmets if the scooter had been registered under a woman’s name.

Speaking on the occasion, Roy Kurian, national business head, Yamaha Motor India Sales said "Yamaha understands the importance of women in society: the untiring effort a women displays as a mother, wife or a sister. Going beyond the single day commemoration to womanhood, we at Yamaha are very happy to conduct a campaign especially catering to our wide base of female customers of Ray. It is these women, who made Ray an astounding success in the market.”