India Yamaha Motors has received several awards at the recently concluded JD Power Asia Pacific Awards 2015.
Yamaha Fazer was recognised under the upper executive motorcycle category, whereas the Ray scooters took the award in the executive scooter category. The FZ won the most appealing upper executive motorcycle award but it was shared.
JD Power Asia Pacific had conducted the 2015 India Two-Wheeler Automotive Performance, Execution and Layout (APEAL) study which serves as the industry benchmark for judging the appeal of new two-wheelers. It measures how gratifying a new two-wheeler is to own and ride based on owner evaluations during the first two to six months of ownership. The study examines 33 attributes across six performance categories: seats, looks and styling, control switches/locks, engine and transmission performance, fuel economy, and ride and handling. The overall APEAL performance is reported as an index score based on a 1,000-point scale, with a higher score indicating higher satisfaction.
“This is certainly a great recognition for any company to receive. Coming from J.D. Power Asia Pacific - known to be the most trusted name in recognizing top performing brands and products across the globe, the recognition certainly establishes us as a company which is focused on customer delight and establishing industry benchmark in quality. Any such credible industry recognition is indeed an honour," said Masaki Asano, MD, Yamaha Motor India Sales.