facebook
AD

BikeWale conducts India’s biggest survey of potential vehicle buyers

Authors Image

Anuj Mishra

10,412 Views
BikeWale conducts India’s biggest survey of potential vehicle buyers

BikeWale recently conducted what can be perceived as India’s largest survey of potential two-wheeler and four-wheeler buyers. Called the Indian Automotive Consumer Canvas (IACC), the survey witnessed participation from as many as 2,02,334 people in India. It was supported by CEAT tyres, IndusInd Bank and Frost and Sullivan. 

The survey revealed a host of interesting data related to consumer preferences in COVID times. The findings show that the number of people willing to adopt electric vehicles as their next mode of transport is increasing by the day. To be precise, 35 per cent of respondents would opt for an EV as their next purchase. However, 50 per cent of total participants have been holding back due to challenges like lack of charging stations and variety in products.

action

As for the type of vehicle preferred by the participants, 19 per cent are in the favour of motorcycles while 12 per cent would prefer scooters, which includes ICE and electric both. Coming to the preferred mode of purchase, 60 per cent of total respondents would want to buy a vehicle online, mainly for its benefits like better deals, convenience and exemption of physical contact.

Other interesting revelations include the willingness of 18 per cent users to opt for pre-owned vehicles or leasing/subscription models. But the number of people wanting to buy a brand new car or bike stood much higher at 83 per cent. And thanks to the COVID-19 outbreak last year, 77 per cent respondents delayed their purchase. Meanwhile, 54 per cent still want to buy a vehicle this year while 34 per cent have cancelled their buying plans. 

AD

Featured Bikes

  • Popular
  • Upcoming
Royal Enfield Hunter 350
Royal Enfield Hunter 350
₹ 1,49,900Onwards
Avg. Ex-Showroom price
Show price in my city
Royal Enfield Classic 350
Royal Enfield Classic 350
₹ 1,99,499Onwards
Avg. Ex-Showroom price
Show price in my city
Yamaha MT 15 V2
Yamaha MT 15 V2
₹ 1,69,207Onwards
Avg. Ex-Showroom price
Show price in my city
Royal Enfield Goan Classic 350
LAUNCHING SOON
Nov 2024
Royal Enfield Goan Classic 350

₹ 2,00,000

Onwards
23rd Nov 2024Expected Launch
Honda Activa Electric
LAUNCHING SOON
Nov 2024
Honda Activa Electric

₹ 1,00,000

Onwards
27th Nov 2024Expected Launch
Hero Xoom 160
Hero Xoom 160

₹ 1,10,000

Onwards
Nov 2024 (Tentative)Expected Launch
AD
  • Home
  • News
  • BikeWale conducts India’s biggest survey of potential vehicle buyers