Bridgestone, one of the key four-wheeler tyre manufacturers in the country, has made its foray into the Indian two-wheeler segment with the launch of Neurun range of tyres.
The Neurun range of tyres has been designed to deliver riding pleasure along with enhanced ability for dry and wet braking. These tyres showcase a high durability coupled with excellent grip for comfortable and safe rides. The range consists of five different sizes and nine SKUs, which makes it compatible with 70 per cent of the two-wheelers running on Indian roads. For now, these tyres will only be available at exclusive Bridgestone dealers.
Bridgestone is one of the leading global tyre manufacturers. It has tie-ups with a number of major motorcycle manufacturers in the world, and has also been a tyre supplier to Moto GP, the premier motorcycle racing championship. Bridgestone has a wide range of tyres in its global portfolio, catering to entry-level scooters as well as high performance superbikes. For now, Bridgestone will start off by catering the mass market segments, though we can expect the company to launch its high performance range in due time.
Speaking during the launch of the Neurun tyre range, Kazuhiko Mimura, MD, Bridgestone India said, “The launch of two-wheeler tyre brand NEURUN is a big leap for us towards achieving our strategic expansion plan of catering to a high volume market and a wider audience reach. Our entry into the ever growing two-wheeler market in India will facilitate us in providing a wider product range and services to our customers. We are looking forward to this exciting new phase and hope to expand with the subsequent growth in the market.”
