DSK Hyosung has inaugurated the first exclusive superbike showroom in Jodhpur. Called Aashiya Superbikes, the dealership is located at Industrial Estate, New Powerhouse Road and is the Korean manufacturer’s 40th dealership in the country.
The new showroom will have DSK Hyosung’s entire line-up, right from the Aquila 250 to the flagship ST7, on display. It also houses a world class service facility and a team of well-trained service personnel. DSK Hyosung also offers 24x7 emergency services in case of a breakdown. It also provides services such as onsite emergency repairs, battery jumpstart, lost key support, towing of vehicle as well as fuel delivery for its customers.
Speaking during the inauguration of the new showroom, Shivapada Ray, COO, DSK Hyosung said, “I would like to congratulate the team Aashiya Superbikes for bringing the experience of DSK Hyosung in the city and we are assured that they will further assist us in achieving our commitment of brining world-class customer experience to every bike owner and enthusiast. Entering Jodhpur is part of our strategic expansion plan in order to align DSK Hyosung’s presence across locations with prospective buyers and to gain competitive advantage; generate strong brand eminence. With increased presence, we hope to open doors to a whole new set of DSK Hyosung riders in the coming future.”
DSK Hyosung has been aggressively expanding its footprint across the country, in an attempt to capture a wider audience and increase its brand awareness. The company has widened its reach not just in the metro cities, but also in Tier-2 cities like Jaipur, Indore, Nagpur and Hubli among others. The company assembles its products at its CKD plant in Maharashtra, thus benefitting from lower taxes, helping the company price its products relatively lower than its competition.
