EBR motorcycles will cease its operations yet again. This will happen starting next week, however, the company is looking for a new investor to take over the brand.
EBR had problems securing new dealerships in the US. Due to this, the American brand failed to improve its overall sales and revenue. Liquid Asset Partners – the company that owns majority stake in the company said that the production volume for 2016 and 2017 was below expectations.
The company says that the combination of slow sales and industry announcements of other major OEM brands closing or cutting production only magnified the challenges faced by EBR. EBR will continue to support warranty claims and also provide spares. However, it will be interesting to see how the company does it, considering the fact that the company would be defunct if it doesn’t get a new investor.
Hero MotorCorp had bought a minority stake in EBR in 2013. However, a year and a half later, EBR went out of business and the Indian manufacturer bought few engineering assets of the company.
