Mahindra’s first exclusive Mojo store will be launched in Bengaluru on March 27. Bengaluru enjoys a healthy demand for the motorcycle and is the biggest market for the touring motorcycle.
Apart from selling motorcycles, this new showroom will also sell Mahindra’s range of motorcycle accessories, riding gear and apparel. These new showrooms will integrate a café and act as a platform for Mojo owners and enthusiasts to converge and socialise. It will also have a spares and service divisions.
Mahindra is planning to launch three new variants of the Mojo over the next few months. As such, creating an independent identity for the Mojo brand seems like the right way to go. The company has also been promoting the Mojo through different platforms. The Mojo Trail program is one of these; it acquaints enthusiasts with the capabilities of the motorcycle by organising long rides through different parts of the country.
