Hero MotoCorp is planning to expand its Just4her showrooms to smaller cities. The unique feature of Just4Her showrooms is that it is completely managed by women and is designed in such a way that it looks more like a boutique and less of a two-wheeler showroom.
These exclusive showrooms feature air-conditioning, internet connection, waiting lounges and as expected mostly sells Pleasure scooter.
"We currently have around 30 Just4her showrooms spread across the country and we plan to take these up to 50 outlets in about a year's time. When we launched Pleasure a few years back, our initial target was to sell 5000 units a month. Today we sell more than 30,000 units of Pleasure on an average per month” said Anil Dua, senior vice president (marketing & sales), Hero MotoCorp
The company has opened Just4her showrooms in the cities like Lucknow, Ahmedabad, Baroda, Rajkot, Nagpur, Nashik, Pune and Kolhapur and has already appointed dealers in small cities like Siliguri, Mysore, Rourkela and Ranchi.
