Honda confirms 2021 EICMA participation

- Honda to showcases bikes at 2021 EICMA 

- BMW Motorrad to pass this year too 

Honda has become one of the first few motorcycle brands to confirm its participation at 2021 edition of the famous EICMA two-wheeler show.  

EICMA 2021 will be held in Milan, Italy between 23d and 28th November. The 2020 edition was cancelled due to the Covid-19 pandemic and also due to many cancellation from brands. In fact, BMW Motorrad has confirmed that it won’t participate in 2021 edition and would rather focus on building its own small motorcycle shows and spend more on customer engagement activities. 

We believe now with Honda showing its commitment towards this show, more brands are likely to follow. But we expect the audience turnout to be low at least this year, and is likely to increase over the next few editions.