Mahindra has opened three new showrooms in India. Located in Delhi, Vadodara and Salem, these dealerships cater exclusively to the Mahindra Mojo customers.
The dealership in the capital city has been set up in association with JMD Automobiles. The showroom is located at S-1/1, old Mahabir Nagar, Tilak Nagar, New Delhi. The one in Vadodara has been set up in association with RC Enterprises, and is located at GF - 4/5/6/7, Akarsh -1, Tower A, 30 Meter Gotri Road, Gotri, Vadodara. For the third dealership in Salem, Mahindra has tied up with SRV Motors. It is located at 397-1, Junction Main Road North, Meeyyanur, near The Chennai Silks, Salem.
All the three dealerships integrate sales, spares and service facility for the Mojo. Apart from selling motorcycles, these new showrooms will also sell Mahindra’s range of motorcycle accessories, riding gear and apparel. They also serve as a platform for the Mojo Tribe members and enthusiasts to converge and socialise.
Bengaluru being the biggest market for the touring motorcycle, was the first city to get an exclusive Mojo dealership. We can expect more such dealerships to be set up across the country over the next few months. This strategy is a part of Mahindra’s plan to create a separate identity for the Mojo brand.The Mojo is currently available in two variants, priced at Rs 1.80 lakhs for the standard and Rs 2.01 lakhs for the Tourer variant (both ex-showroom).
