In a bid to scale up the company's presence in the two-wheeler market, Mahindra Two Wheelers plans to introduce up to four new products by the end of this year. This includes a scooter, a motorcycle in the entry- level segment and variants of existing products.
Continuing the good sales volume mainly because of the company's flagship model Centuro, the company expects to increase its domestic sales substantially as it has expanded its network. The manufacturer is aiming to increase its exports in the next six months. They also plan to enter four new international markets by the end of this year making it a total of 15 countries from the current 11. The four countries would be Colombia, Nigeria and markets adjoining these two countries.
They also announced that the Pantero from the entry-level commuter segment of motorcycles will continue to be sold in the market. Arrow, which is based on the Pantero platform will also be exported to international markets.
Viren Popli, Chief of Operations, Mahindra Two Wheelers, said, "We have been on a stabilisation mode putting our infrastructure in place in the last one year. With a series of launches in both domestic and international markets, we are now looking at rapid growth. There could be three to four product launches this year. These will include variants of existing products, a new scooter and also we are looking at the 100-110 cc motorcycle segment."
Mahindra Two Wheelers, at present has 1,500 touch points across the country which is good progress in comparison to the 600 they had last year. The company might also launch the 300cc Mojo motorcycle by the end of this year. With the launch of such new products the company will definitely grow in volumes not only within the country but also overseas as they will increase the export volume by two to three times.
