MV Agusta targeting 10 per cent market share of superbike segment

MV Agusta is aiming to capture 10 per cent market share of the superbike segment in the Indian market. During MV Agusta’s official launch event in Pune, Ajinkya Firodiya, MD, MV Agusta India, said that they were confident that the Italian marque’s legacy and exotic appeal should strike a chord with the Indian audience and help them in this cause.

Unlike other international brands which are moving towards small capacity volume driving motorcycles, MV Agusta has no plans of getting into mass market segments. The company takes pride in its rich legacy of producing iconic machines associated with speed, sportiness and high performance. MV Agusta is relying on this appeal to attract the country’s uber rich clientele.

While the Kinetic Group has been allotted just 300 units for the first year of operations in India, this number is expected to go up in the next couple of years depending upon the demand. The superbike market in India currently witnesses annual sales of around 7,000 units, of which MV Agusta aims to capture 10 per cent. Of the total allocation, half the motorcycles would be the F3 800 while the Brutale 1090 and the F4 will make up the rest of the numbers.

Acknowledging that it would be impossible to achieve this target without offering competitive pricing, MV Agusta is also planning to enhance its current SKD assembly line at Kinetic’s factory in Ahmednagar into a full-fledged CKD production line. The MV Agusta F3 800 will be the first model to be produced through the CKD route, which might be followed by the yet to be launched 2016 Brutale 800.