- Reise launches European riding gear in India
- Will sell through store, online
- Will launch helmets soon
Reise Moto – the company that makes and sells tyres have ventured into the world of riding gear and accessories. The company recently opened its first flagship store in Mumbai and also revamped its website to support e-commerce business.
Reise Moto has introduced a few well-known global riding gear brands in India like Spidi, Ixon and also Acerbis. These are brands that sell premium gloves, jackets, pants and some more. Through its new store and also e-commerce website, Reise is looking to strengthen its footprint in the Indian two-wheeler premium segment.
The company is also looking to introduce its own brand of riding gear and apparel. However, the timeline for the launch of this hasn’t been revealed yet. In fact, Reise announced to launch of its own range of helmets, along with the established ones. It is currently in talks with a few European helmet brands as well and is likely to launch these in India later this year.
Currently, Reise sells a range of tyres for every need. There’s a Trail R for riders who love to go off-road quite often. There are the tourR and tracerR tyres that are meant for touring and daily use respectively. The company also sells proper off-road tyres that are used on dirt bikes. The pricing of its entire range is quite competitive as well.
