- Buyers can customise jackets with choice of colours, liners, and armours
- Armour range includes Knox and D30
- Customisation program available online
Royal Enfield has extended its Make It Yours program to its range of riding jackets. Through this new initiative, Royal Enfield enthusiasts can buy their riding jackets according to their riding needs through a new interface.
The customisation program allows buyers to select riding jackets of their choice and customise from a choice of colours, liners, and armours. They can also add winter and rain liners to their riding jackets. The initiative allows buyers to add armour for impact protection to areas like chest, shoulders, and back. Additionally, they can also choose between Knox and D30 armour.
Speaking on the launch of the program on riding jackets, Puneet Sood, National Business Head – North and West India & Global Business Head-Apparel, Royal Enfield, said that the initiative witnessed an overwhelming response to the Make It Yours initiative for the range of motorcycles, helmets, and t-shirts. Thus, the company decided to take it forward to its range of riding jackets as well.
Interested buyers can customise their jackets through the company’s official online store. Royal Enfield also plans to take the initiative on helmets, t-shirts, and riding jackets to its dealership stores in the future.
