Steelbird has introduced a new range of motorcycle riding gear called Ignyte. With this launch, the mass market helmet manufacturer has now expanded its portfolio to include riding jacket, gloves, knee-pads, riding goggles and shoe covers.
While the importance of wearing helmets is well-known, the rest of protective riding gear is usually side-lined due to their perception of being an expensive investment. However, gear like jackets and gloves are equally necessary for the safety of motorcyclists. With the new Ignyte range, Steelbird aims to cater to a wider set of audience with its affordable pricing. The company has also set up an exclusive manufacturing facility in Noida to produce the Ignyte range.
Speaking about the new range, Mr Shailendra Jain, group head, sales and marketing, Steelbird said, "Keeping the safety of the young bike riders in mind and their passion for superbikes, we have come up with Ignite riding gear range. We want every rider to indulge into these safety riding gears and acknowledge the fact that wearing these gears are nearly as fundamentally important to the act of riding a bike as the motorcycle itself."
