- First product to be showcased in next 24 months
- New platforms to be used by both brands
- Both brands to co-develop electric vehicles
TVS Motor Company and BMW Motorrad have announced the extension and expansion of their long-term partnership. Together, the two brands would jointly develop new platforms and future technologies, including electric vehicles. Under the partnership, TVS Motor Company will design and develop future BMW Motorrad products.
The official press announcement stated that BMW Motorrad and TVS Motor Company will develop common platforms by mutually tapping the emerging technologies in the future mobility space. The two companies would develop products on these common platforms, and the companies will retail their products globally. The announcement also confirmed that the first product through this cooperation will be showcased in the next 24 months.
Speaking about the announcement, Sudarshan Venu, Joint Managing Director, TVS Motor Company, said that expanding this partnership to EVs and other newer platforms will create opportunities to deliver advanced technology and aspirational products to global markets. TVS Motor Company and BMW Motorrad had signed a long-term strategic partnership to manufacture sub-500cc motorcycles for the globe in April 2013. This collaboration witnessed the arrival of three products on the 310cc platform, the BMW G 310 R, G 310 GS, and the TVS Apache RR 310.
