TVS Tyres launches new TVS Eurogrip brand

- New TVS Eurogrip brand launched 

- Developed from extensive customer research along with investments in research & development

- Introduces 19 premium two-wheeler tyres with zero-degree steel-belted radial technology

TVS Srichakra Ltd. also known as TVS Tyres has announced the launch of a new brand targeted at its millennial two-wheeler customers. Christened the ‘TVS EuroGrip’, the new entity is the result of extensive customer research along with investments in global R&D, design and technology platforms. Under the new brand, TVS Tyres has launched a total of 19 premium tyres that will be manufactured in India and sold across the globe. The tyres have been designed keeping in consideration the new age riders who are inclined towards tyres that offer superior quality, design and high performance.

The tyres sold under the TVS Eurogrip brand are equipped with a couple of technological features including zero-degree steel-belted radial construction, dual-compound rubber for long-lasting grip and life, optimised tread design for improved grip over a variety of road surfaces and air seal technology that provides superior air retention and ride comfort. According to the company, the extreme performance tyre range is designed to provide unmatched stability at high speeds and is rated to run at speeds up to 270kmph.

With the introduction of the new brand, TVS Tyres aims to achieve better growth besides securing a specialist place to help further strengthen its partnerships with OEM brands in the tyre replacement market.