- Launches riding jacket, urban gear
- Will be sold through TVS showrooms
TVS Motor Company has entered the growing and highly profitable riding gear market by launching its own safety and lifestyle gear at Motosoul 2019. The company is calling it as TVS performance gear.
The company claimed that it has done a lot of market research before developing these gear with domestic and international partners. For now, it is offering two sets of gear. First one is the safety riding gear that has the jacket, pant, gloves and boots. TVS is also offering full-face helmets that is ISI and ECE approved. It will also sell the urban wear which includes t-shirts, pants jackets, bags, caps, sunglasses and shoes.
The company will sell the gear through all TVS showrooms for now. But it plans to use the online platform as well in the future. As for the prices of the TVS-branded riding gear, they are mentioned in the below list.
| Gear | Price |
| Riding jacket (red) | Rs 4,888 |
| Riding jacket (green) | Rs 4,760 |
| Riding pant (red) | Rs 4,208 |
| Riding pant (green) | Rs 4,208 |
| Rain jacket | Rs 1,359 |
| Rain pant | Rs 1,104 |
| Racing helmet | Rs 2,125 |
