VIDA, the emerging mobility brand of Hero MotoCorp, recently joined forces with Procam International for the TCS World 10K, Bengaluru as the Official Electric Two-Wheeler Partner. The heart of this partnership was the common belief of a healthier lifestyle — through a passion like running and a ride as clean as VIDA V1.
VIDA unveiled two unique art installations across the circuit of the ruhn to commemorate these beliefs. In addition to these installations, VIDA flagged off the run with a first-of-its-kind scooter convoy, the Progress Parade. The convoy had leading changemakers like Durga Gawde ( LGBTQ Activist) Bhargsetu Sharma (Animal Rights Activist) and Malhar Kalambe (Environmental Activist) riding the vehicle of change, the VIDA V1.
Drawing a parallel between running and riding, this installation saw the two worlds blending together seamlessly. This spectacular piece of art showcased an aesthetically crafted VIDA V1 with shoes instead of wheels. Conceptualized by Wieden+Kennedy India, the vision was brought to life by artist Mechanimal (Rahul KP).
VIDA has always believed in celebrating changemakers. The brand paid tribute to the legendary marathon runner, Kelvin Kiptum with a mural made out of 1197 parts of the VIDA V1 electric scooter and installed it on the running route. A champion long-distance runner, Kiptum holds the current world record for running the fastest marathon ever; including three of the seven fastest marathons in history: Valencia, London and Chicago. His feats have inspired millions to take up running and encourage them towards a healthier lifestyle, making him a true changemaker.
