- Yamaha announces establishment of its new ‘Blue Square’ outlets in India
- First showroom has been inaugurated in Chennai
- Will comprise of premium and mass-market two-wheelers along with accessories and apparels
In an effort to further push ‘The Call of the Blue’ campaign, Yamaha Motor India has announced the introduction of its new showroom concept, ‘Blue Square’. These outlets are aimed at providing a different and more exciting experience to the customers as compared to the brand’s existing showrooms. The first Blue Square outlet has been inaugurated in Chennai today, 11 December 2019.
As per the company, these new outlets will lend the customers a new experience with ‘vivid aesthetics, inspiring propriety created out of Yamaha two-wheeler line-ups and engaging offerings.’ It will also comprise of Yamaha’s two-wheeler models ‘based upon its Racing DNA’ that would include its premium high-end offerings and also the mass-market motorcycles. Furthermore, it will also be a place for the visitors to communicate with the company representatives, besides checking out and purchasing the brand’s accessories and apparels.
The company is also focused on improving the degree of communication and response time between the brand and its customers. For the same, Blue Square outlets will keep a record of all customers digitally. The product brochures will also be available for direct downloading on scanning the product OR code. What’s more, these showrooms will also house a café for the customers to relax and for business and promotion-related discussions.
With the ‘Blue Square’ outlets, Yamaha intends to form a platform to promote its premium motorcycles and scooters which will be introduced in the future.
